September 28, 2017
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5 SEO Mistakes for ecommerces

In this article you will get some little other SEO errors than the classic that you are missing page titles and meta descriptions to your webshop can be called both with and without the www that your shop is not mobile-friendly and that you do not use h1 and h2 headings correctly.

1. You have poor or deficient product descriptions

What is the problem?

This problem should actually be among the classic, which does not need to be mentioned in 2017. But the problem is so frequently that it withstands a repetition and of course some inspiration to solve it.

If you do not write anything about your product – or if you need to write one or two sentences, so search engines have no chance to know what your product is all about. The search engines simply cannot put them in relation to situations or searches, and thus neither can they not straighter your product page.

And no – you should also not use the text, which your supplier makes available, for so search engines can not differentiate yourself from the other ecommerce shops that use them.

Conversely, if you write a good home brewed seo text, you will have a much greater chance that search engines understand, in what relation the product page to be displayed. When you write detailed about your product, you will simultaneously use some word combinations, which enables you will be found on the long tail searches that may not be your focus keywords, but which are important in relation to create visibility and sales.

How important is it?

Very important. A supplemental product text is essential for getting good rankings. So you must give priority to this task. Bonus: If you are running with Dynamic Search Ads via AdWords, your product text also benefit here.

How do you fix it?

Product texts are muscle work. Period.

If not you think that your time is best spent here, so you hire a student assistant to perform it. It cost you somewhere between 10-25 dollars per hour.

Start with making a template for how you write product texts, so you or whoever has the task, can quickly get started with typing, without spending too much time trying to be creative. It can for example. be that in as a minimum, must respond to 3-5 questions. It could be questions such as:

  • What would your customer like to know about the product?
  • What specifications does the product have?
  • What problem is it fixing?
  • In which situation is the product useful?
  • How does it work?
  • Why and when should you choose the product?

2. You don’t use product reviews

Both you and I have tried to be in doubt whether we should buy or leave it. It’s probably fair that we imagine:

That your customers have too.

But a review from a 3. party help your customer on his way toward a buying decision. And it is not only a review of the purchase experience with you. I’m talking about a review of your product.

How important is it?

Medium importance. This tip is a good addition to the unique detailed product description. It gives you potentially some more long tail impressions and clicks in search results and a higher click-through rate, if you see the ratings in your search results.

Last but not least, you must have configured an automatic procedure, which means that you can collect reviews. Your shop or an external system, so if could send an email to your customers – and in the mail telling what items they have bought and need to review. I would also recommend that you wait a month after purchase, to send this email. So have they had the opportunity to try out the product.

3. You do not have landing pages to high potential keyword combinations

When you start to build a web-shop, you will probably discover that you are trying to think about how your visitors have to click around to find your products. It will be your navigation. You go then started making a category structure. A few web-shops it will just be on one level. For others on multiple levels.

How important is it?

Very important. These keyword combinations are typically very high søgevolume on. You go so miss a huge traffic, if not you make a Web framework in which you take account of these searches.
4. Think that filter functions are perfect for landing pages
This error relates to a little error number 3 about building good keyword optimized landing pages. Filters on a web-shop is a super great way for the user to narrow its choice on the basis of product characteristics.
On a wine shop, for example. The filter can be on the basis of grape or what right you have to servers the wine to. For an interior web-shop it is perhaps colors and brands you can filter on. You can so often make filters that match the type of searches, I mentioned in the error 3. So you might think that here is a golden opportunity to solve the (error 3) fully automatically.
Unfortunately, I have to disappoint you. For when you use these filter functions, so will the page titles, meta descriptions, the headline and the text on your page will most likely be the same regardless of the filter. And if you should take advantage of the SEO value of brands and properties, so you must create unique titles, meta descriptions and texts.
5. Lack of canonical tag on landing pages with filter functions
We are unfortunately not completely finished with SEO problems surrounding a web-shops filters. In a great many web-shops it is such that when you start to activate the filters, then add some extra parameters on the URL.
If not you have canonical link on, so you must have a hold of your Web developer who must program it into the web-shop. On a modern web-shop should not take more than an hour to program. Another way to work around it is to use an AJAX filter, so that it does not generate a new URL for every filter function. Here to you (and your developer) just make sure that google can crawl your AJAX calls.